Fujifilm unlike Kodak has embraced the digital market in many ways from building a range of innovative cameras and sensors to getting involved in large format inkjet printing. In addition it makes top quality lenses for companies such as Hasselblad, sells pharmaceuticals like skin creams used cosmetically, Two years ago Fujifilm's revenue from imaging was $4.2bn half the level of 2005 but in 2010 it made six times that amount from other businesses. More than two years after the demise of Polaroid Fuji still makes an instant analogue camera the Instax and the 20 image film to go with it and it is still selling!
Even as an ordinary consumer I was ahead of the trend, I first used a Casio digital camera in 1993. At that time I faithfully wrote a monthly diary on an Amstrad word processor which is long gone sadly stolen with its discs. That month I wrote: "Today I have seen the future of photography."
The Sunday Observer January 22nd 2012
Could Kodak's demise have been averted? http://www.guardian.co.uk/technology/2012/jan/22/john-naughton-kodak-lessons
Kodak Advance Warning: Mr McNaughton writes:
"What's not often appreciated is that it was Kodak that invented the digital camera – in 1975. And four years after that a Kodak executive named Larry Matteson produced a report that predicted, in some detail, how different parts of the market would switch from film to digital, starting with government reconnaissance, moving on to professional photographyand finally the mass market, all by 2010. As it happened, Mr Matteson got the time-frame wrong by about five years, but apart from that he was spot-on."